MAKING CARE SOMETHING THEY FEEL
Supporting the Starbucks Partner Experience - Every Shift, Every Store
CAN KINDNESS SCALE?
THE REALITY OF THE MODERN COFFEEHOUSE
EVERY SHIFT DEMANDS MORE
High-volume, fast-paced environments
Balancing speed, accuracy, and connection
Emotional labor alongside operational pressure
Variable experiences across stores and shifts
Consistency isn’t assumed. It has to be supported.
STRONG INVESTMENTS ARE ALREADY IN PLACE
Starbucks is investing in it's partners.
Competitive pay and industry-leading benefits
Career pathways and internal mobility focus
Expanded rewards and recognition programs
Scheduling and operational improvements
These efforts matter.
They reflect real commitment.
They reflect real commitment.
BUT DAILY EXPERIENCE IS DIFFERENT
When support exists vs when it’s needed
Most support doesn't show up when it's actually needed.
Most perks are occasional.
Employee needs are daily.
Employee needs are daily.
FUFILD'S CARE-FIRST SUPPORT is the way into the future.
The Core Model
Care→Fulfillment→Contribution
01
Care
Starbucks (with Fufild) creates conditions where partners feel genuinely supported as humans.
02
Fulfillment
Supported people experience meaning, energy, and engagement in their work.
03
Contribution
Fulfilled people give discretionary effort — the energy that Starbucks is known for.
You don't manage contribution directly. You build the conditions that make it possible.
FUFILD IS CARE-FIRST IN ACTION.
We help you deliver daily, flexible support your partners actually feel - so they can show up with the energy and presence Starbucks depends on.
100+ APPs ACROSS 4 categories
Enjoyment
Recharge, joy, emotional recovery
Wellness
Physical and mental health
Convenience
Reducing life friction and time pressure
Growth
Learning and personal development
No guessing. No forced perks that disappoint. Just freedom for them to choose, and enjoy what supports their life right now!
REAL TIME DATA
See What Your Teams Are Actually Experiencing in Real Time
What PARTNERS are actually using
How long they stay engaged over time
How much support is being used vs. unused
Where teams begin engaging in the same ways (by store)
Patterns can emerge quickly:
Which stores are thriving
Where engagement is dropping
What support is resonating
A SYSTEM WITH NO WASTE
ALL Unused Points Are Credited Back
Program spend reflects real engagement
NO CHARGE FOR INACTIVE PARTNERS
If a partner does not activate within the first two months, the platform fee is removed.
What This Means for your company
Participation can grow organically over time
The system aligns cost with real engagement
Fufild was built so that investing in people never means wasting resources.
A SIMPLE PRICING MODEL
Choose Your Plan
Simple, flexible pricing built around real engagement.
STARTER
3,000 Points
$40 / mo
Perfect for getting started - give your crew meaningful support from day one.
STANDARD
5,000 Points
$50 / mo
The most popular choice - more flexibility, more impact for your team.
PREMIUM
9,000 Points
$100 / mo
Maximum value for crews who deserve the full Care-First experience.
CUSTOM
Let's Talk
Tailored Points
Built around your team size, tour schedule, and specific needs.
Plans can be tailored by location, department, or role.
CULTIVATING KINDNESS - EXTENDED
STARBUCKS is built on inspiring and nurturing the human spirit - through everyday moments of connection.
Fufild ensures your partners feel that same support in their own, daily lives.
Business Impact
WHEN SUPPORT IS FELT, PERFORMANCE FOLLOWS
CONSISTENT EXPERIENCE
Stronger alignment across stores, shifts, and teams.
HIGHER ENGAGEMENT
Partners show up more present, energized, and connected.
Better INTERACTIONS
Customer moments feel more natural, consistent, and human.
STRONGER RETENTION
People stay where they feel supported and valued.
This is real culture work - the kind that shows up every shift, every store and delivers the difference that makes Starbucks continue to rise above the rest.
The Opportunity
EVERY SHIFT SHAPES THE EXPERIENCE
You don't need to change what makes Starbucks iconic.
Keep
The energy. The connection. The culture. The partner-first mindset.
Build
A way to deliver care daily
A system that makes it consistent
Support that partners choose and actually feel